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​SUPER by Retrosuperfuture® is a leading brand in the production of extraordinary contemporary eyewear. Founded in Italy in 2007 by Daniel Beckerman, SUPER has become very popular for its eclectic collection of colorful acetate sunglasses. After years of friendship and mutual respect between the two companies and families, Red Circle, Renzo Rosso's family investment company, acquired a minority stake in the Milanese brand in June 2017.
Starting with a classic, clean silhouette, SUPER has gradually built its impressive collection, which currently includes a long list of timeless yet cutting-edge shapes. Silhouettes like the Flat Top, Ciccio, América, W, or distinctly feminine models like Lucia and Drew, have become staples of SUPER's collections and a continuous source of inspiration and playful interpretation by the brand's creative team.
Since its inception, SUPER's goal has been to develop high-quality eyewear, with a distinctive design at an affordable price. SUPER founder Daniel Beckerman
In fact, SUPER, entirely handmade in Italy, had the opportunity to collaborate with some of the best eyewear manufacturers in the world and experiment with new production techniques, finishes, materials and details, also adding a layer of quality eye protection collaborating with the exclusive German lens company ZEISS. Currently, each new SUPER collection consists of a selection and interpretation of their classic silhouettes, developed through the constant search for new atmospheres, references, materials, finishes, colors, textures and shapes. as well as a young and growing Optical, a classy but ultimately comfortable line of glasses for all-day everyday use.
